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Mobile Apps: A Growing Trend in the Industry
In recent years, mobile app development has become a growing and growing industry. According to reports, currently, around 2.3 million app developers are keeping up with the latest trends and industry demands. In fact, Apple revealed that in 2013 there were about 1.25 million apps registered in the Apple App Store, which is approx. 50 billion downloads, which is a very impressive statistic. In turn, this resulted in roughly $5 billion paid to mobile app developers.
The above statistics prove why mobile app development has become a key factor for the success of any business.
Increased rates of smartphones and internet usage on smartphones and tablets
With this surprising and growing number of users on the internet using smartphones and tablets, apps have become an integral part of every user’s daily activities. This is because apps have the unique ability to easily reach a huge number of potential users. According to reports revealed by the PewResearch Internet Project, 67% of US consumers use their smartphones and tablets to access the Internet every day. The reason behind these amazing and extraordinary numbers is the ever-increasing use of smartphones and tablets.
According to the PewResearch Internet Project, nearly 50 percent of smartphone users use apps for everything. And two-thirds of these are regular users. The above statistics show how apps are constantly engaging with an entirely new and exciting genre of customers who are constantly and intimately connected to the internet. Hence it is a channel that allows businesses to have millions of new potential customers. All that is required is to develop an efficient and flawless app that can reap the benefits of your work.
What are the key benefits of mobile apps for businesses?
There are many benefits to building and distributing mobile apps. Let’s take a look at some of the key benefits for businesses and brands across a wide range of industries.
Increases customer loyalty
Apps excel in consistently working to increase customer loyalty and retention, especially in the mCommerce and retail sector.
Increases brand value and revenue
Apps have the potential to create unique opportunities for businesses and brands. Users are encouraged to download free versions of apps that allow users to customize their preferences to fit their specific needs.
Improves visibility and brand recognition
Due to the convenience and high availability of apps in the App Store and Google Play Store, users are constantly increasing. Nowadays, users should not waste time signing up for a mobile website as mobile websites are designed for information sharing, reading and navigation instead of flawless process management. Since inception, apps have allowed users to have flawless, easy and functional access to information, products, navigation, services and processes. They are designed keeping in mind the real-time needs of users and are closely optimized for their hands-on experience.
Recent analytics and reports indicate that mobile users are spending more time on apps than on websites in general.
As we constantly evolve into a mobile-centric and market-centric society, it’s no surprise that apps play a vital role in the growth of any industry. So, by developing an app, you can definitely tap into a new line of customers, leading to business success and reaching new heights.
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