A Cell Phone Company Offers Two Different Monthly Text-Messaging Plans Why These Are The 5 Best Mobile Marketing Companies

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Why These Are The 5 Best Mobile Marketing Companies

Black Friday always excites retailers, but this year Black Friday and the new Cyber ​​Monday brought new purchases like never before. Purchases using mobile phones are up 310% this year! The new trend of marketing and buying from mobile phones has taken the market by storm and many companies are making huge strides in developing advertising and applications for the mobile world. When mobile marketing first started, it focused solely on SMS or text messaging. Many consumers and companies view texts as spam and unsolicited. Cell phone technology has evolved exponentially since then and mobile applications are the wave of the future.

MobileStorm is a leader in the mobile marketing industry. The company has been around since the beginning of email marketing (about eleven years ago) and has fared well among their competitors. MobileStorm offers a hosted mobile and email platform for companies interested in expanding their advertising market. MobileStorm offers world-class technical support and guarantees a good return on investment. Although email marketing is a huge part of MobileStorm, they also offer:

* SMS message

* Voice messaging

* RSS, and

* Video and Fax Broadcasting.

The best part of MobileStorm is that they recognize that not all companies are in a position to pay for large-scale marketing efforts and offer two different options. The MobileStorm Go system is ideal for businesses looking to reach their audience quickly and cheaply, while MobileStorm Pro focuses on larger marketing strategies, integration and brand protection. Although MobileStorm is the largest mobile marketing company, it has some famous clients such as Nascar, Hard Rock Cafe, American Idol and Ashley Furniture Home Stores.

Millennial Media is the largest of all mobile marketers and has been in business since 2006. According to Nielsen research studies, millennial media reaches 80% of the mobile web and has several hundred different advertisers on the network each month. Millennial Media boasts entertainment powerhouse clients such as Time Warner, MTV, Disney and Fox. As one of the largest independents Mobile marketing companiesMillennial media exceeded $9 billion in advertising requests in 2010. Millennial Media differentiates itself from other mobile marketers by being the only organization that offers creativity, first-to-market solutions, and specific and scalable audiences.

Another major player in the mobile marketing game, Jumptop is unique because it focuses on putting the user in control of the ads. Jumptop finds that customer control leads to better targeting, more relevant ads, and higher click-through and conversion rates. Jumptap added video in September 2010, becoming the only company to offer all mobile solutions on a single platform, including:

* Search

* Presentation

* Rich media

* Video, and

* In-app advertising.

Mobile marketing companies often do much more than that

Jumptap remains competitive by developing innovative IP (intellectual property) protection on many of their solutions. Jumptop has received more than five United States patents on their development in the past year and will certainly remain a force to be reckoned with in the competition. Recently, Jumptop Cyber ​​Communications, Inc. (CCI) has partnered with As Japan’s leading media representative company, CCI will be the only partner in Japan offering Jumptop advertising technology. CCI Japan’s Dentsu, Inc. owns and plans to invest heavily in Jumptop. Jumptap knows that mobile apps make it possible to reach target audiences more effectively and launched their Passport to Freedom initiative to provide increased revenue opportunities for mobile app developers. As mobile applications become more prevalent, it becomes increasingly difficult for developers to compete with the significant development budgets of large companies.

It’s no surprise that Google has mastered the mobile marketing game. Google’s AdMob was launched in 2006 by developers looking to remove roadblocks to engaging users. Now, AdMob has become one of the biggest players in mobile marketing by investing in cutting-edge technology and poaching the most talented developers. With Google’s notoriety, it’s understandable why companies like Ford, Paramount Pictures and P&G have used their marketing tools. AdMob provides business models for companies that want to monetize and deliver over a billion ads per month! Compared to MobileStorm’s 3 billion total ads, you can see why AdMob is the ultimate front runner in this race. AdMob also provides monthly mobile metrics reports that allow clients and partners to identify trends in the market and strategize their advertising accordingly. Like MobileStorm, Google’s AdMob allows companies with varying advertising budgets the ability to reach consumers worldwide.

Never to be outdone by Google, Microsoft also offers cutting-edge technology, making them the preferred choice of many companies looking for mobile solutions. Microsoft Advertising has enormous resources and outlets for their advertising campaigns and claims to reach over 688 million customers per month. The sheer size of Microsoft and Google insures their positions in the field of mobile marketing, but the smaller companies highlighted above can offer more personalized approaches and are better equipped to reach unique customers. The rise of mobile phone applications indicates a growing trend for companies to focus on reaching consumers wherever they are. Future advancements will focus on native advertising and tracking user interests. These techniques make mobile advertising more effective.

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