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What’s Wrong With Online Videos
Inspired by Bud.tv’s launch, I took a quick tour of what’s available in online video. And the results are a disappointing mixed bag to say the least. It’s definitely more complicated than the video programming I can get from my DirecTV dish. How any normal person is expected to work this technology is beyond me. After looking at a few video sites, I came up with eight different problems:
First, my expectation is to be as close as possible to the YouTube user experience: you search for video content on the home page, click on what you want, and the video starts playing within the current browser frame. Is. I don’t want to download a special media player, thank you very much – I already have a truckload of them running on my hard disk. I don’t even want to search for video – it should be easy to find whatever I want to watch.
Second, it should only work with my configuration. I don’t want any secondary windows to pop up, because I might have pop-ups blocked, and I don’t feel like adding your video site to my whitelist. I don’t want to make any other changes to my browser settings to allow your video to start, because that might break something else or open me up to other exploits.
Third, I want it to work in any browser and OS I use, but definitely more than the Windows/IE combination (and while we’re checking, let’s make sure that when I Use it so IE 7 doesn’t break.To browse your site too). Many of us use multiple browsers on multiple platforms, and we don’t want to boot up a specific PC just to look at something. Of course this goes against what Microsoft and Apple are doing.
Fourth, I want a simple and easy way to “email this video to a friend”. Part of the fun of watching videos online is sharing them with 100 of your closest friends. Having said that, I want some element of confidence that you as the site owner won’t take all those emails and sell them to some spammer in Moldova.
Fifth, I don’t want to go to extreme measures to deal with your registration system just to get your video. Life is too short, I already have too many passwords to deal with, and I might as well go elsewhere to get video content anyway, so whatever gates you put in my way I’m going to get through. Why bother trying?
Sixth, I don’t care if the content is copyrighted or not. I know, it’s heresy for someone who creates one’s live content, but I think a short three-minute clip is a good use. Get over it, you mainstream media mogul, and be glad someone cared enough to record and post a clip promoting your show. Now, there are of course different issues involved when you download an entire two-hour feature film, but I’m talking about consuming short snippets of content here.
Seventh, if you’re going to stream, do so with the right amount of caching so the audio doesn’t cut out and the picture doesn’t get choppy. And if you’re going to download something from me, the download shouldn’t take much longer than watching the actual clip. But I’d prefer streaming, simply because I don’t want to clog up my hard disk with videos I won’t watch more than once.
Finally, I want to see more than a postage stamp-sized window. I don’t need full screen, DVD quality, but it sure would be nice to at least see something that comes close to filling my screen. Right now it’s a bandwidth issue, and most sites – including YouTube – don’t display a large enough image.
Taking all these issues together makes for a tall order for most web video today. YouTube more or less meets all of the criteria, which is why the site has amassed such a following and why it’s garnered so many Google Bucks. Let’s look at a few others and see where they fall short.
Netflix announced that they will be streaming videos to their users soon, and I have yet to watch it myself. But as a very satisfied customer, I wish them the best. They have the best video search in the business, and they have the right idea for the rest of the user experience. I hope they live up to the hype.
Bud.tv, a new venture from our hometown industry here in St. Louis, uses a special player in a pop-up that they got from Akamai/Nine Systems. (A disadvantage for that.) It has a substantial registration system that actually checks my date of birth against the national database (not using January 1st as my default entry, which Suggest I do this to confuse ID theft). They do this to make sure you’re over 21, but I haven’t seen any content that I wouldn’t feel comfortable sharing on the site with my teenage daughter. There are already people complaining about the problems, and I would predict that they will kill this system before long.
Bud.tv also comes down to search – you scroll through a horizontal channel bar that’s fairly short now but won’t be very usable once the site is up and running. I don’t imagine many users will put up with this approach for long, and will either not go back or just go back to one or two channels that resonate with them (TriggerStreet.com’s short films for me was very successful). They stream all their videos, and the sound cuts out several times on my DSL connection. Given that the site just launched this week, I can’t say if I’ll be a frequent visitor.
An example of a video site I won’t go back to is CinemaNow. They require IE, download your own player, and generally make it a pain for me.
One video series I’m really enjoying is Amanda Congdon at ABCnews.com. I’m looking into itunes, because it was very difficult to find content using web bookmarks. So right off the bat I’m breaking a few of my rules, but I consider my iTunes to be a pre-existing software requirement. The weekly videos are about five minutes long, and Congdon is sweet, funny, and informative all rolled into one. Downloads happen in the background (a benefit of having iTunes as your player) and the quality is top-notch, which you’d expect from a TV network.
So as you can see we have ways to go before online video is as simple as mashing two buttons on the remote and watching normal TV. Well, maybe we’re about to cross — it’s not easy to get my Direct TV remote to turn all the entertainment devices in my room on and off, and I still don’t have it all that way. Like my wife wants. Maybe those browser video plugins aren’t so bad after all.
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